Prophetic persuasion is an ethical approach to marketing and communication that takes inspiration from God’s messengers.

By studying the lives and words of Biblical and Quranic prophets, we can learn how to influence with integrity: by employing emotional intelligence, by treating people as ends and not means, and by elevating immediate self-interest to long-term social impact.

Persuasion is not merely a technical skill to be learned for personal benefit. It is a human art form necessary for co-existence and collaboration. The greatest influencers in history—including Joseph, Moses, Jesus, and Muhammad, on them be peace—can show us how.